Nobody remembers a template

Your competitors bought the same theme you did. Here the layout, the type and the way it moves get drawn for one business, so the site looks like you instead of looking like a category.

It starts on paper

Structure first, then type, then colour. By the time anything gets built the argument the page is making is already settled, which is why it reads as deliberate rather than decorated.

The site should do the work

Booking that fills your calendar. Payments that clear. A gallery you can change from your phone at eleven at night. Not a brochure with a number at the bottom.

Built around your actual week

If you take deposits, it takes deposits. If you run classes, it runs a schedule. What goes in comes from how the business really runs, not from a list of what a website usually has.

One thing to do on every screen

Nobody should have to work out what happens next. One clear action, in the same place, on every page somebody might land on first.

Short forms get finished

Three fields, not eleven. Every extra box is another person deciding it can wait, and it never can. Ask for the minimum and get the rest in the reply.

Most of them are on a phone

So that is where it gets designed first, at the size it will actually be used: one hand, bad light, halfway through something else.

It should feel like an app

Taps that answer straight away, scrolling with some weight to it, nothing that needs pinching to read. A desktop site squeezed sideways is not a mobile site.

No lead sits overnight

Every enquiry hits your inbox and your board the moment it lands, with the first reply already gone. Answering first is most of what wins the job.

The chasing runs itself

Reminders go out on their own. Quotes get followed up. Nothing goes cold because it was a busy week and somebody meant to get to it.

AI does the lifting

I build with Claude, Antigravity, Higgsfield and whatever else earns its place. Weeks of production work come down to days, which is why this costs what it does.

I do the judgement

A model will hand you a hundred versions and no opinion. Knowing which one is right, and what to throw away, is the part that is still the job.

Let's work together

Tell me what the business does and what you want the site to do. You get a straight answer on scope, price and how long it takes.

Start a project